What Do Customers Really Care About?

"I prefer Uber" says one customer.. "Bolt (Taxify) does it for me" says another.. "Little Cab, SWVL, Mondo ride, Safe Boda"... In a world with multiple options to choose from, what really makes a business stand out among the masses and retain loyal customers? Is it: Price? Discounts/ offers? What emotions your business arouses in …