What’s your USP?

 

I walked out feeling dejected and disappointed with myself.

After days of preparation, memorizing and rehearsals in front of the mirror, I was sure that I would ace this interview to clinch my dream job. I had carefully prepared and anticipated all questions that the hiring manager would ask: “Tell me about yourself? Why do you want this job? What will you bring to the table?” I was sure of my success until I was asked “What makes you unique?” and my mind went blank. I stared the boardroom ceiling for a minute hoping to find the answer scribbled on the ceiling…

I was quiet for a minute, smiled back at the interviewer and gave a not so convincing answer.

As I went home that evening I realized that I wasn’t fully aware of my abilities and what makes me different.

In a world of many, it is important to stand out from the crowd.

Self awareness is needed so as to understand one’s Unique Selling Proposition.

Whether you are a brand, individual or business, understanding what unique benefit makes you stand out from the competition helps one to be distinct among the masses. This gives you a competitive edge and ability to survive any challenges that may shake up the industry.

As the world evolves to become more technology reliant, Covid-19 pandemic has shown us that we can unlearn old habits. We have seen a rise in e-commerce, mobile money transactions, use of video conferencing, office spaces remaining vacant for months as people work remotely, people spending more time on video chats, virtual parties, e-learning, virtual DJs etc. Virtually everything is Virtual!

No alt text provided for this image

So what makes you stand out and remain competitive as the world quickly transforms, new opportunities are created and others become obsolete?

Here are some steps I propose:

  1. Keep learning– spend time learning new skills in your industry and perfecting or advancing your existing skills. Learn from the competition- what are they doing right? What are they doing wrong?
  2. Network– spending time with like-minded personalities in your field helps you to understand and evaluate whether you have what it takes to be competitive. You’ll learn a lot from others and uncover areas of improvement.
  3. Mentorship– Do you have a mentor who constantly pushes you to go above and beyond your abilities?
  4. Self evaluation– every quarter/ often, have deep examination and self searching to see whether you have grown compared with the previous quarter and determine areas of improvement.

Be unique- Keep improving.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s